September Is Baby Safety Month

We found out yesterday that BellyLaf’s Grippees™ wash mitts were chosen as a new product finalist for the prestigious JPMA Innovation Awards. The JPMA Innovation Awards highlight some of the most exciting new products on the market today and the 2008 winners will be announced at the opening ceremony at the ABC Kids Expo in Las Vegas on September 7th. The JPMA judging committee is comprised of 17 trade media representatives and industry retail buyers. New products are evaluated based on innovation, marketability, trend setting potential, appeal and usefulness.

Each year, hundreds of products are submitted to the JPMA but only a select few are chosen as finalists. Our patent pending Grippees™ wash mitts are made from ultra soft eco-friendly bamboo/cotton blended material which is ideal for bathing children. Each pair of Grippees™ wash mitt has clear, soft and non-toxic silicone gripping dots on the lower palm of the hand that aid in holding slippery children of all ages. These gripping dots help parents bathe their children with confidence and reduce the risk of injuries in the bathroom. Grippees™ also have colorful SmartShapes™ appliqué characters sewn on the top of each wash mitt which appeal to children. September is also Baby Safety Month and the ideal time to launch our company and new product line! We’re so excited!