SmartShapes™

BellyLaf’s designers have created a number of modern, playful characters that will be unveiled at the ABC Kids Expo in Las Vegas and soon be available at the BellyLaf online store. Zippo, our round blowfish design, is not only cute and colorful but was developed with learning in mind. Zippo is composed of several shapes including circles, triangles and trapezoids. Young children are naturally drawn to bold geometric shapes and recognition of basic shapes and patterns is essential to early childhood development…which makes Zippo the “Catch of the Day.”